What your data is worth. It is time to put it to work | Tvyal Analysis

On October 1, 2026, Tvyal organized a closed discussion for owners and managers of large companies at the Ramada Yerevan Hotel. 27 large taxpayers registered for the event. The topic was how Armenian companies use their data to make decisions, and why most of it remains idle. The full video is below.

Many companies only use one percent of their data. Only that one percent works. The rest remains frozen in accounting systems, internal portals, Excel spreadsheets, on employee-filled forms, or on discount cards. Sometimes it takes days or even weeks for the frozen data to reach the person responsible for making a decision.

Content

Panel members

Armen Ter-Tachatyan, founder of “Dalan” technopark, head of “Ter-Tachatyan” legal and business consulting CJSC
Aharon Chilingaryan, BDO Armenia, Partner, Head of Tax and Legal Services
Arman Khachatryan, “Locator” CJSC, Director
Ara Marutyan, “Export Armenia”, co-founder

Trade Secret and ChatGPT

Many organizations have problems working with data. Many, due to inexperience, give the organization’s confidential data to ChatGPTs and similar tools, hoping that these tools will solve their dire problems. This is the wrong approach. In addition to your data ending up with a third party, such tools will mostly give hallucinations that will not provide a lasting solution to your problem.

Aharon Chilingaryan raised this issue on the panel:

But how can we resist the temptation to turn to ChatGPT and others, because it is possible to obtain a thousand times more information from those databases?
Aharon Chilingaryan, BDO Armenia

The answer is simple. A business doesn’t need a very complex model. The more complex the model, the less deterministic it is. A business needs a simple model that is manageable and works only within the business system.

Where to start?

Aharon Chilingaryan proposed a sequence of actions.

clearly define what the organization needs;
formulate in legal acts what kind of data should be dealt with;
organize data collection;
create the model, conduct the pilot, train people, and design dashboards so that the system becomes a permanent working tool.

Arman Khachatryan told us what even a few months of data can provide.

We simply spent 3 months collecting statistics: how many cars are going in which direction, how much congestion there is. And in two months we proved that it is possible to increase the throughput of an intersection by 30 percent by processing just two months of data.
Arman Khachatryan, “Locator”

The data is yours and stays yours

The system and models we create are installed on your server. The data does not leave your premises. The software code belongs to you after delivery. Details are in the evening booklet.

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Let’s talk to each other

This meeting was aimed not only at our organization helping you, but also at you helping us understand what the market needs in order to create a more specific toolkit for it.

What are your company’s data challenges? Please take 2 minutes to answer the questions at tvyal.com/event/q.

Free initial consultation. Assessment of your current capabilities and potential for data collection and application: tvyal.com/offerings. You can also write to info [at] tvyal.com .

Tvyal (tvyal.com) is a data analytics, forecasting, and automation company.